Dream Doors Kitchens has 70 showrooms throughout the UK, each offering kitchen makeover services and made to measure kitchen cupboard doors. Dream Doors hired Daniel in October 2016 for a photo-shoot celebrating their huge achievement of supplying kitchens to 50,000 customers.
Daniel's brief was to photograph a prize giving presenation at the Norwich showroom and then a photo-shoot of the new kitchen at the customers house. The photos were to be used in a press release about the event and for Dream Doors internal marketing.
The refurbished kitchen photographs were required to be taken in exact positions to match up against previously taken shots of the old kitchen. This was to allow Dreams Doors to show a comparison and transformation between the two groups of photos, to promote their core values. Daniel also assisted with editing of the old photos, to enhance the exposure (where dark in some places) and to straigten the cupboard and worktop lines and perspectives.
Further photos were required of the customer enjoying their new kitchen plus various closeups and angles to show detail such as doors handles, flooring, tiles, appliances, worktops, sinks and taps. These were required to highlight the quality and help convey look, feel, and texture of the material.